What is the secret to the success of some brands over others? Does it involve creating just the right connection? Or a great customer experience? Or recreating a memory? The key is to truly understand the minds of your potential buyers, which is much easier said than done.
Research has shown that to be successful, brands must resonate with both the conscious and subconscious minds. And there actually are neuromarketers who have perfected techniques using neuroscience to enable brands to get inside our heads. We found this article, “How Big Brands Get Inside Our Minds,” extremely helpful in understanding that sometimes better brand marketing, not a better product, is the key to success. The Bloodhound Group has the expertise to help you understand your customers’ buying decisions. Learn more in the Services section of our website.