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Creativity + Disciplined Process = Successful Launches

Our experienced entrepreneurs, product managers and creatives use a proven process to help client teams achieve better results.   

New product ideation cannot be defined easily with an absolute set of steps, techniques or events. Every idea presents its own unique needs and development timetable based on the problem being solved, range of benefits and market to be served.

The Bloodhound Group’s team of experienced executives bring precise and appropriate discipline in thinking and planning to the ideation process, ensuring the voice of the customer is properly incorporated into all development activities. However, process alone does not determine the success of an idea. Rather, it’s the creativity, commitment and diligence applied to the task by a hard-working, creative and visionary team that bring the idea to life, and to market. That’s the approach you can count on from The Bloodhound Group.

Our disciplined process includes the following stages, which we will customize to fit your needs.

Explore

  • Understand markets
  • Generate ideas
  • Screen concepts

Conceptualize

  • Craft proposition and positioning
  • Validate customer interest
  • Test for clarity and believability
  • Develop business model and strategy

Plan

  • Conduct preliminary marketing planning
  • Refine product design
  • Identify commercialization obstacles

Execute

  • Transition to management teams
  • Ensure internal alignment
  • Launch external campaign

Let us show you how our process can work for you.

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