Cultural authenticity + strategic approach = connection with U.S. Hispanic market 

Our first-hand experts can position your brand for success with this trillion-dollar-plus opportunity.    

If you are ready to extend your brand’s reach into the rapidly growing U.S. Hispanic community, The Bloodhound Group can help you achieve an effective, sustainable introduction. Or if you’ve already tried appealing to Hispanic consumers with little response, we know how to create a messaging makeover that will resonate. 

Our experienced Hispanic marketing team is comprised of native Latin Americans who understand that “cross-cultural” means more than translating from English to Spanish. We can help you assess how Hispanic consumers view your brand’s benefits and craft a culturally effective approach that connects. 

Assessment & Strategy

  • Brand audit/assessment for Hispanic market potential
  • Spanish-language qualitative & quantitative research
  • Brand development plan 

Execution

  • Brand channel management
  • Creative development & production
  • Digital/interactive media planning & placement