“Omnichannel” is the new standard for developing marketing strategies. This consists of a comprehensive approach that leverages multiple channels to provide customers with a seamless, consistent experience across all touchpoints. These points of contact might include email, social media, direct mail and television, print or out-of-home advertising, as well as point-of-sale interactions.

On average, consumers use from three to five distinct channels to source brand and product information and make purchases. The key for marketers lies in determining which channels each customer prefers and developing a personalized and fully integrated brand experience for that customer along the path to purchase.

The Bloodhound Group’s customer insight research serves as the foundation for identifying preferred media channels and prioritizing them for optimal impact on purchase behavior. Our media planners and data scientists then develop and deliver measurable campaigns for both short- and long-term brand growth. The primary components of our omnichannel approach include: