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Experience + Strategic Thinking = Higher Profitability

Our brand managers have experience across a broad range of industries and geographic regions.

A successful brand manager must be able to view the brand’s situation from a global perspective to guide all activities, while at the same time being resourceful in managing day-to-day details and responding to changes in market conditions as required.

Our experienced brand managers fully understand the importance of this duality and so are well-positioned to partner with our clients to “take ownership” of brands on an interim or fractional basis as needed. The members of our brand team are comfortable taking responsibility for developing and implementing the annual marketing plan as well as helping identify new business opportunities. They know what it takes to build budgets, negotiate costs, manage teams and ultimately ensure that brand campaigns are delivered on strategy, on time and on budget.

The range of capabilities our brand managers bring to the table includes:

Insight

  • Identifying and/or analyzing consumer and channel audiences
  • Evaluating competition and anticipating behavior
  • Spotting trends and staying abreast of legal, regulatory and social issues
  • Understanding and managing to the organization’s capabilities

Strategy

  • Developing effective competitive positioning
  • Creating integrated marketing strategies, including price, distribution/channel, communications and promotions
  • Building budgets and pro formas
  • Developing key performance indicators and measurement approaches

Execution

  • Launching internal and external brand campaigns
  • Managing communication partners
  • Responding/adapting to changing market conditions
  • Creating actual performance versus budget reports for the C-suite

Let us show you how our brand management process can guide, complement, and/or supplement your brand development and positioning efforts.

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