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Judicious Sample Selection + Proprietary Research Design = Reliable Projections

Our custom approaches reveal motivational insights and produce a more accurate picture of marketplace dynamics.

Producing actionable quantitative research findings requires a combination of strategic thinking and creative design. The process begins with assessing the risks associated with the strategic alternatives confronting a brand. This guides determination of what questions to ask. How to ask these questions to elicit reliable insights requires a fundamental understanding of the people being surveyed.

Our brand managers work diligently with our research team to gather important qualitative insights and develop hypotheses to test through large-scale study designs. The end results deliver important insights that can inform decision-making versus providing nice-to-know, general information about the market. Key components of our process are:

Approach

  • Understanding strategic alternatives and the risks associated with each
  • Creating a sample design and scope sufficient to produce confident results
  • Investing in the highest-quality lists available of targeted respondents
  • Incentivizing respondent participation
  • Analyzing and reporting strategic implications of findings

Methodology

  • Developing online, print or telephone questionnaire design
  • Use of respondent panels, intercepts, customer lists or other screened sources
  • Developing response incentives to improve response rates

Insights

  • Delivering predictable, scalable outcomes
  • Ensuring clarity and confidence in decision-making
  • Producing solid benchmarks for use in future tracking research

Let us develop a research design that answers your most pressing strategic questions.

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