Marty is a 30+ year veteran of the marketing communications industry. His
specialty is in understanding consumer demographics and helping clients to craft
messages that generate a positive response through the use of various direct
marketing channels, including print and digital.
He started his firm The Marketing Grid in the spring of 2009 after spending the
previous 20+ years working in the industry for a number of national marketing
agencies. In 2014 his firm was acquired by Semcasting primarily as a result of his
expertise on how to utilize a digital platform using direct marketing fundamentals.
Marty has been working directly with agencies and end clients across the country
helping them to develop strategies to maximize their ROI on direct marketing
programs.
He has managed campaigns across a wide variety of industries including, energy,
financial, home services, and non-profits.
Marty is a resident of upstate NY, and also maintains an office in Las Vegas NV.