Dado has more than 18 years of experience creating marketing solutions for top brands in Europe using his knowledge of consumer psychology and neuromarketing. He founded BHG affiliate Promosapiens, a behavioral marketing agency based in his hometown of Zagreb, Croatia, in 2013. Over the decade-plus since, he has worked with major clients in a wide range of industries, including consumer goods, banking, insurance, pharmaceuticals, travel, home care, supermarkets, entertainment and advertising.

He and his team base their work on behavioral science and evolutionary psychology, using proprietary software and technologically advanced mobile neurolabs to garner subconscious measurement of consumer sentiment. The software is also used to analyze the movement and behavior of customers in real spaces, such as supermarkets, shopping malls, airports and museums.

Dado is certified in advanced neuromarketing and is the Google Growth Ambassador for the Adriatic region. He is an in-demand speaker at international marketing and branding conferences and writes a popular weekly blog covering digital and behavioral marketing as well as tips for creatives.