The Sola Company has selected The Bloodhound Group (BHG) to help 
grow its low-carb, low-sugar, keto-friendly line of bread, granola, health bars and sugar substitute products.
Mike Servie, president of The Sola Company, chose BHG for its proven track record of bringing a holistic approach and strong financial perspective to the brand development process, including consumer research, brand strategy and integrated program implementation.
“The Bloodhound Group views every branding decision as an investment for growing distribution, sales and profitability. That’s the process we are seeking for growth of the SOLA brand,” Servie says. “BHG offers multiple strategic approaches and a rigorous financial analysis to support every recommendation.”
The Houston, Texas-based company introduced the SOLA brand in 2016 and has since established a strong e-commerce presence through its solasweet.com website and a nationwide retail presence at HEB, Kroger, Harris Teeter, Food Lion, Meijer, HyVee, Publix and most recently, Walmart.
“We look forward to applying all of our team’s capabilities, including insight into human emotion, brand storytelling and omnichannel messaging to build trust and loyalty with the SOLA consumer,” says Jim Cobb, CEO of The Bloodhound Group.
Read more at Sola brand growth opportunity