The Bloodhound Group and Strosion, Inc., have launched a strategic partnership designed to identify, validate, brand and commercialize new innovations.
“We are excited about partnering with The Bloodhound Group. Our companies are perfect complements,” says Strosion founder Nizar Azzam. “Strosion is focused on new concept creation, and BHG has the experience and capabilities to bring these ideas successfully to market.”
The first Strosion™ product The Bloodhound Group will be helping launch is the Vsique™ brand pushup 
trainer. The Vsique’s patent pending product design enables individuals of all ages and athletic levels to build muscles and core strength using pushups. The patented design features a wide grip and palm base for better wrist support and can be used on a range of graduated incline heights, from the floor to a staircase to a countertop. Pushups can be done easily, comfortably and conveniently, regardless of location or physical ability.
“The Vsique can be used by athletes of all ages, as well as people in rehab, to progressively reestablish strength in their arms, shoulders and core,” says Jim Cobb, BHG founder. “Coaches, trainers, physical therapists and anyone who understands the value of pushups will quickly see the product’s benefits.”
The Bloodhound Group will work with the Strosion team to develop a multi-channel, go-to-market approach for a campaign to launch the Vsique this summer. Other products in the ideation stage will be validated and introduced later this year.
Launched in 2021, Strosion specializes in introducing innovative solutions for the home, health and fitness markets. Utilizing its in-house resources and experts with more than 30 years of experience, the company evaluates licensing opportunities in partnership with manufacturers, resellers and private label marketers. Strosion has made a significant investment in establishing in-house IP portfolio and rapid product development prototyping capabilities. For more information, visit www.strosion.net.