Entrepreneurial investor Kevin Harrington, an original “Shark” from the popular network Shark Tank program, recently recognized BHG founder Jim Cobb as one of 10 entrepreneurs to watch. Harrington’s list was featured in International Business Times, a leading digital publication that provides business and financial news from the U.S. and around the world.
Criteria for inclusion on the list included resilience, forward-thinking strategy and “a relentless drive to make an impact.”
In highlighting Cobb’s achievements, the article noted that The Bloodhound Group is redefining what’s involved in building a long-lasting, successful brand. The description highlighted BHG’s “inside-out” approach that positions branding as a driver of 
organizational alignment and sustainable growth versus viewing it as a marketing exercise.
The article also called out how The Bloodhound Group differs from traditional agencies that focus mainly on creative output. BHG “integrates neuroscience, behavioral psychology and deep market research directly into business strategy.” This is accomplished through BHG’s strategic, technologically informed approach to identifying what customers are really thinking and what triggers them to purchase, including use of emotional response tracking and archetype analysis to measure subconscious reactions to messaging.
BHG also prioritizes working in close partnership with client leadership to translate insights into product development, market positioning and storytelling that deliver measurable business impact.