Consumers are willing to pay extra for brands that add meaning to their lives. That’s why developing a strong, emotionally engaging brand story is one of the most critically important investments a company can make.
The Bloodhound Group specializes in understanding human emotional needs and how to ensure customers develop a powerful connection with our clients’ brands. Creating and enhancing this bond helps meaningfully differentiate a brand from the alternatives, maximizing the client’s investment of time and money.
The brand strategies our teams develop evolve from carefully crafted research that reveals subconscious motivators for purchase. We then develop messaging and recommend strategies and programs to deliver the brand experience consumers seek.
Clients often ask us for support with implementation, and that’s when our marketing team steps in to put recommended plans into action. Principal players on this team include Gwen Cox, who has been with the team since BHG’s inception in 2017, and Ivey Spear and Sasha Kostenko, who joined our team this year. Gwen and Ivey manage social media, digital ad placement and email marketing programs. Sasha focuses on brand identity and marketing element design.
These key team members work closely with our brand strategists to ensure every message not only engages the target audience but also reinforces the brand’s meaning. You can learn more about them, as well as the rest of the BHG team, in the Team section of our site.